Online Adspend Boom For Italy

Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998.
Growth in 2001 is forecast at between 15% and 25%, optimistic compared with other European adspend forecasts but lower than it might be if some advertisers were not switching to SMS services to get their message across.