Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998.
Growth in 2001 is forecast at between 15% and 25%, optimistic compared with other European adspend forecasts but lower than it might be if some advertisers were not switching to SMS services to get their message across.