Online Mag Appoints New Publisher

Dennis Publishing has announced the appointment of James Mallinson as the new publisher of Monkey, the weekly digital men’s magazine.

Mallinson will report to Kerin O’Conner, executive director of Dennis, and will work with the Monkey sales and editorial team to drive the online mag’s commercial business forward.

He will join Monkey on March 5 from Emap Advertising, where he has worked for the past 8 years. He joined Emap as a senior sales executive on FHM and Total Sport and currently holds the position of strategy director at Emap2.

Launched by Dennis Publishing on November 1 last year (see Dennis Launches New Online Lads Mag), the magazine is targeted at 16-30 year old males and claims to be the world’s first weekly digital men’s magazine.

Monkey is delivered by email direct to inboxes every Wednesday. Sitting between traditional print titles and websites Monkey is intended by Dennis to be an entirely new media platform, providing readers and advertisers with audiovisual content and new interactive opportunities.

There are rumours that the National Magazine Company has been in discussions with Dennis about launching its own online weekly magazine, aimed at women (see Nat Mags Could Launch Online Women’s Title).

Mallinson, said: “Monkey‘s unique delivery platform is proving hugely popular with young men. I’m looking forward to developing Monkey further, by opening up new markets and delivering killer media solutions for new, innovative advertisers.”

Dennis Publishing: 020 7907 6000 www.dennis.co.uk