According to a new survey from NewWorld Commerce and Marketing Week, online marketing is now well established as part of the marketing strategy of many corporations. In a survey of UK companies, 63% already had an emarketing strategy in place though this was primarily within the telecommunications, service and IT industries.
Most companies (85%) considered advertising to be the most important part of marketing strategy and over 60% are now using email marketing as part of this strategy.
Online advertising is popular for many reasons, primarily because it is fast, direct and interactive and provides a useful and convenient means of maintaining interaction with customers.
