Jupiter Media Metrix forecasts that the online travel market (sales of air travel, car rentals, cruises and hotels) will be worth $64 billion by 2007. In 2001, the total spent online on these services was $24 billion. According to a Jupiter consumer survey, 77% percent of consumers who research or purchase their travel online visit more than one web site to compare prices.
“A tight economy for the past year, coupled with the aftermath of September 11, is pushing consumers to the Web for travel deals in penny-pinching times. Travel companies must point out good values to their customers, such as packages or cruise specials that customers may not have thought of or found otherwise” Blank concluded.