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Outdoor Plus wins Hyde Park Corner ad spot

Outdoor Plus wins Hyde Park Corner ad spot

Outdoor Plus has secured the rights to develop two digital screens under Hyde Park Corner – the first advertiser to do so.

Set to launch this autumn, ‘The One’ will host two high definition screens located next to Hyde Park – positioned at either end of the Piccadilly Underpass in Knightsbridge.

Marking Outdoor Plus’ 19th landmark location, the site will target London’s most affluent and high profile addresses – Mayfair, Belgravia, St James’ and Knightsbridge – and is expected to have a fortnightly reach of more than 2.1 million.

“The development of The One signals another significant investment from Outdoor Plus and we are delighted to be bringing London’s most elite advertising location to market,” said Jonathan Lewis, managing director at Outdoor Plus.

[advert position=”left”]

“At a time when advertisers have more media choices than ever, we are excited to be able to offer them a truly unique opportunity to target a highly coveted global audience in the very heart of Central London.”

The out of home industry has gone from strength to strength over the last few years, with UK adspend rising 5.1% year-on-year to £271m in the third quarter of 2015 – surpassing the peak set in 2012 during the London Olympics for the first time.

Full-year adspend for 2015 is also estimated to have reached a new high of £1,054m, while growth for this year is forecast at 4.9%.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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