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Outdoor revenues for Q2 increase by 17.8%

Outdoor revenues for Q2 increase by 17.8%

A digital billboard

Outdoor advertising revenue for the second quarter of 2010 is up by 17.8% year-on-year.

After steady growth in 2010, outdoor advertising revenue for the first half has risen 16.2% compared to the first six months to June in 2009.

Mike Baker, chief executive officer of the Outdoor Advertising Association said that: “We are delighted to be seeing the second quarter of strong growth, suggesting that outdoor has formally exited the recession

“We have posted double-digit gains across all environments. The near 18 per cent growth for outdoor regains most of the ground we lost in 2009, and shows that confidence is returning.”

Growth of revenues from digital screens is particularly significant, reaching 12.8 % of total outdoor. Digital revenues have passed 10% for the first time, and one pound in every eight spent on outdoor now goes onto a digital screen.

Categories contributing to the growth include motors (Vauxhall, Renault, BMW), retail (including M&S, H&M, Asda), food (Kellogg’s, Cadburys, Mars) finance (RBS, Nationwide, Lloyds), and computers (Samsung, RIM, SAP).

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