Almost a third of US net users now have broadband access, according to new figures from market research firm Arbitron. In the report ‘Broadband Revolution 2: The Media World Of Speedies’ Arbitron found that 31% of internet users in the US had access via broadband either at home or in their workplace.
Over 38% of college users who currently have broadband access at their place of study said that they would definitely consider getting residential broadband access in the future. Almost a quarter of this group said that they used the internet primarily for entertainment purposes.
“We believe that today’s college market is an early indicator of how consumers will embrace broadband in the near future,” said Bill Rose, general manager and vice president, Arbitron Webcast Services. “Since college students are more likely to view the Internet as an entertainment medium it will be crucial for the industry to develop compelling new forms of online entertainment in order to drive broadband adoption.”
| Total users with broadband access |
31% |
| Users with broadband access at work |
58% |
| Use as source of information |
8% |
| Use as source of entertainment |
82% |
| Users with broadband access at home |
27% |
| Users with broadband access at both |
15% |
| |
|
| Average use per day, both groups |
136 mins |
