Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media.
According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists.
Use of offline marketing methods has largely decreased, with only press and television advertising growing, while over 90% of marketers see online lead generation as a growth area – up from 82% last year.
Luke Pursey, UK managing director, Clash-Media, said: “The increased use of online marketing methods shows how the market is changing.
“Organisations have lessened their use of marketing methods such as postal, telephone and radio in favour of online methods.”
The recent State of the Marketer survey from Eloqua found that in the US, marketers are continuing to put their ad dollars online at the expense of print advertising, with 55% of US marketers anticipating a decrease in print ad spend three years from now (see US Marketers Continue To Spend Online).
Earlier this week the Chartered Institute of Marketing released a report which found that marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook (see Marketers Upbeat Despite Economic Slowdown).
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