Ozone expects to grow headcount by 20% for the rest of 2025, adding 24 additional employees as part of an expansion outside the UK.
The publisher-backed digital ad sales house is increasing investment in both its US business and Premium World proposition.
Premium World launched in summer 2024 and seeks to provide a simple activation channel for international planning and buying teams to deliver campaigns across premium web publishers in territories outside the UK, such as France, Germany, Spain and Italy.
Moreover, Ozone has sought to increasingly incorporate US publishers into its offering. In April 2024, three Dow Jones publications joined the publisher alliance: The Wall Street Journal, Barron’s and MarketWatch.
Ozone helps to pool publishers’ data and sell display ads at scale. Among other tech products, it also offers a biddable management service for small and medium-sized publishers and an in-house creative studio.
New positioning
As part of Ozone’s growth plan for its publisher business, publisher development director Dipti Patel has been promoted to senior director of publisher development. Earlier this year, head of customer success Charlotte Seagers was promoted to director of customer success and GTM.
The commercial team has also “refreshed” its branding for advertisers. The new narrative aims to position the sales house as a “complementary platform alternative to social and programmatic tech channels” in its ability to reach scaled digital audiences.
It implores brands and agencies to seek out “The Connection Advantage” in online advertising — defined as a multiplier effect that combines audience connections across premium publishing brands and social platforms, as well as the open web.
In light of this, Ozone has restructured a number of commercial roles, all of whom report to chief revenue officer Craig Tuck.
Earlier this month, Emma Cranston was promoted from client services director to senior director of advertising, overseeing agency sales and client services.
Commercial trading director Jacque Chadwick will be taking on an expanded remit across Ozone’s brand and agency commercial partnerships.
Meanwhile, Jhan Hancock-Rushton and Frances Lazenby have been promoted to strategy and client director and strategic solutions director respectively.
“We are very excited to be entering the next phase of our business growth with a new story and reinvigorated energy,” Ozone CEO Damon Reeve commented. “We started the year refining our focus, to ensure we are in the best shape to deliver for both our advertiser and publisher customers.
“Almost seven years on from our 2018 launch, Ozone is an unrecognisable business, brimming with great technical capability and some of the best talent in the industry. We can’t wait to tell our new platform story and, more importantly, demonstrate the scaled impact this will have for our customers’ businesses.”
