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Opinion

Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.

In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.

In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?