The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.
New features have also been added to the one-stop resource, which now has more than 600 courses and qualifications.
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
When you’re feeling below par, the thought of deadlines and client demands can feel heavier than usual. Here are some practical tips to tackle those feelings.
Brands still seem more comfortable with music or film integration, but 2025 will see some huge gaming moments that would help them stand out.
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Inclusion within a company’s internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns.
There is no better time to celebrate the talent in our industry and the craft skills they bring to media planning and trading in a spirit of fierce but friendly competition.
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
