PAMCo appoints trade marketing manager ahead of AMP launch

The Published Audience Measurement Company (PAMCo) has today announced the appointment Hana Murgani to the newly created position of trade marketing manager.

Murgani joins from United Biscuits where she has spent the last five years working across brands including the McVitie’s Kids Portfolio, undertaking event management and marketing.

Murgani, who will report to PAMCo marketing and communications director, Alison Finch, will help deliver on the launch of AMP, the new published media audience metric, and its continued marketing to the industry and wider stakeholders.

AMP, which will launch later in 2017 or early 2018, is part of an ambitious reform of readership measurement in the UK, overturning a system that had been in place for more than 60 years in the form of the National Readership Survey (NRS).

“Hana brings experience and understanding of marketing across multiple stakeholders as well as shaping and strengthening a brand, all of which will ensure she is able to help successfully deliver the industry launch of AMP data,” said Simon Redican, PAMCo CEO.

“She will add a great strength to the PAMCo team and we look forward to working with her.”

Murgani added: “I am excited to start a new challenge within PAMCo and look forward to working with the team to launch AMP’s world leading methodology to the industry. I am fortunate to be joining such a respected company that prides itself on top quality service.”