David Pattison, who quit as chief executive of PHD Worldwide last year, is to become the chief executive of ILG Digital, the holding company for i-level and Generator Consulting.
There will be a corresponding change of roles for i-level co-founders, Andrew Walmsley and Charlie Dobres.
Dobres will take on a non-executive advisory role, whilst Walmsley will become deputy chairman focusing on client relations.
Faith Carthy, ILG Digital’s managing director, will concentrate on the group’s day-to-day running.