Paul Rowlinson named MD of [m]Platform

GroupM has today named Paul Rowlinson as managing director of its new [m]Platform business in the UK.

Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.

“Paul brings a strong trading background and a passion to consistently drive the digital agenda for GroupM clients,” said Nick Theakstone, CEO at GroupM UK.

“His new role will be pivotal in cementing [m]PLATFORM across all GroupM UK agencies, working closely with Alex Stil, president, [m]Platform, EMEA. Paul’s strong appreciation and awareness of our marketplace is already evident, and we have faith in his proven track record galvanising teams driving clients’ results.”

Rowlinson added: “The mission of [m]Platform is to use the most powerful collection of data, technology and expertise to provide addressability and accountability for our clients across all media.

“It will provide the insights and understanding of audiences needed to drive a crucial market advantage for our clients, helping them transform their approach to marketing to one of mass personalisation

“I am hugely excited to be leading this new team, and working closely with all GroupM’s agencies, media partners and clients to make this vision a reality.”