Pick Me Up Unveils New Look
IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.
The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.
The design elements have been over-seen by IPC Connect group creative director Lottie Berridge, who was the launch creative director on IPC Connect sister title Look.
Pick Me Up editor June Smith-Sheppard said: “When we launched Pick Me Up, it was the most successful debut in the women’s weekly sector for more than a decade.
“This refresh marks the next step in that success story. It generates even more stand-out on the newsstand, delivering our readers a fresher and bang-up-to-date reading experience, and even more gripping real life every week.”
The refresh is backed by an extensive print campaign supported by a TV campaign running with the strapline, ‘New glossy look – real life as you’ve never seen it before!’.
IPC Connect publishing director Sandy Gale added: “Pick Me Up reinvigorated the real life sector when it launched, reaching a whole new younger audience, and driving growth in the market.
“Three years on, and June, Lottie and the fantastic Pick Me Up team are setting the pace again – delivering a refreshed magazine that ticks all our loyal readers’ boxes and brings new readers to the brand.”
IPC Media: 0870 4445000 www.ipcmedia.com