Podcasting To Reach 12.3 Million By 2010
Podcasting looks set to rocket over the rest of the decade, rising to 12.3 million by 2010, up from just 700,000 expected for this year.
Recent figures from eMarketer confirm podcastings expected strong performance, forecasting the media to reach between 20 and 80 million US subscribers by 2010 (see Podcasting Could Reach 80 Million US Subscribers By 2010).
The analysts Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach $80 million this year, rocketing to $300 million by 2010.
A study published at the beginning of the year by Bridge Ratings confirms podcasting’s increased presence, with data showing that around 5 million radio listeners downloaded at least one podcast in 2005, with the figure predicted to nearly double this year, and double again in 2007 (see Podcasting On The Rise).
A similar study by research company, Diffusion Group, forecast the number of US podcast listeners to reach 4.5 million this year, growing to 56.8 million in 2010, while Forrester Research predicts podcasting to reach 12.3 million US households by 2010 (see Satellite Radio To Reach Over 20.1 Million US Households By 2010).
In the UK, a recent survey from the UK Association of Online Publishers found that more than half of publishers polled are planning to launch a podcast in the next six months (see Marketers Look To Podcasting To Increase Brand Awareness).
Out of the respondents, 35% said their business already used podcasts, while 52% revealed plans to launch a podcast in the next year, enabling their brands to reach consumers on the move.
