Point of View – ‘Will the pay model really work for newspapers online…?’
Simon Mukerjee, managing director at DWA Business, comments on Ray Snoddy’s Will the pay model really work for newspapers online…? article, which was published on Tuesday…
“I think it is even more stark than suggested. I simply cannot see anyone paying for anything other than very specialised content. And even then, how much they are prepared to pay is open to question.
In a world of Twitter, Digg and the rest – content simply comes for free – albeit at one remove – pretty simultaneously.
Are there particular writers that users might be prepared to pay to read. Perhaps – but then the provenance of newspapers is debatable.
Which begs the question – what is the value (or brand value) of a newspaper – something to be trusted or empathised with – to anyone under, say, 20 now?”
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