Price War Looms As Newspapers Cut Costs
A price war between several national newspapers looks imminent today, following unexpected price cuts by three of the nation’s daily titles.
The Daily Express today lopped 10p from its cover price, reducing it to 30p, while stablemate the Daily Star shed 5p to the same price.
Associated Newspapers also adjusted the cover price of the Daily Mail, entering the fray with a new cover price of 30p to match its tabloid rivals.
The Daily Star‘s price change looks set to remain for a significant period of time, with the paper boasting of its new low price “today and every day.” It is not known whether the Daily Mail will retain its 30p pricing in the long-term.
The pricing changes leave the Sun and the Mirror as the most expensive tabloid newspapers, with both at 35p, although their prices may be forced down by the latest round of cuts.
Today’s changes coincide with the Guardian‘s decision to raise its cover price to 70p, matching compact rival the Independent (see Guardian To Raise Cover Price From Monday), while the London Evening Standard will today sport a cover price of 20p as part of a promotional campaign.
| Title | Cover Price |
| Racing Post | £1.30 |
| Financial Times | £1.00 |
| Independent | £0.70 |
| Guardian | £0.70 |
| Daily Telegraph | £0.65 |
| Herald (Scotland) | £0.60 |
| Times | £0.60 |
| Scotsman | £0.55 |
| Daily Mirror | £0.35 |
| Daily Record | £0.35 |
| Sun | £0.35 |
| Daily Express | £0.30 |
| Daily Mail | £0.30 |
| Daily Star | £0.30 |
| Evening Standard (London) | £0.20 |
Associated Newspapers: www.associatednewspapers.com Daily Express: www.express.co.uk Daily Star: www.dailystar.co.uk