PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the DVR should have a positive impact on advertising.
Global print advertising in consumer magazines is forecast to total $42.5 billion in 2012, up 3.5% on a compound annual basis from $35.8 billion in 2007.
Sticking with consumer magazines, PwC predicts that in EMEA, web site videos and mobile roll outs will propel an emerging digital advertising market, which will increase from $211 million in 2007 to $1.4 billion in 2012, a CAGR of 45.1%.
In newspaper publishing, spending in EMEA – the largest newspaper market – is predicted to increase at a 2.9% CAGR, reaching $83.2 billion in 2012 from $72.3 billion in 2007.
In the US, by 2012, newspaper website advertising will account for 15% of total daily newspaper advertising, more than twice its 7% share in 2007.
In the US, console/handheld games will dominate the video game market, increasing at a compound annual rate of 6.3% to $11.7 billion in 2012 from $8.6 billion in 2007.
Juniper Research recently forecast that end-user generated revenues from mobile games will reach nearly $10 billion by 2009 (see Mobile Games Market Predicted To Reach $10bn by 2009).
Related Links
