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Primesight acquires Airport Media

Primesight acquires Airport Media

Out-of-home specialist Primesight has acquired Airport Media, adding London Gatwick and Luton airports to its existing contracts.

Primesight already covers Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports and this week’s deal means it can now deliver ad impressions to over 100 million passenger journeys each year.

As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.

“This year Primesight has been focused on building on the opportunity we identified to become the UK’s number one airport media owner following our appointment by MAG in May 2016,” said Matt Teeman, managing director of Primesight.

“We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector.”

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