Newspaper giant Trinity Mirror has extended its online portfolio with the acquisition of Email4Property Limited, an internet directory service and marketing tool for estate agents.
The purchase, made for a total of £4.4 million, sees Trinity extend its property advertising assets and should deliver a good return, given the sector’s strong performance for the publisher in recent months (see
Bollore Reveals Management Plans).
Email4Property operates around 2,000 property websites, with region specific sites dedicated to towns or area in the UK. The sites promote local estate agents’ own brands and connect property-seekers with appropriate estate agents through the web, email and phone.
Trinity states that the business has “the potential for significant further growth,” and plans to cross-promote its operations through the rest of its print and online portfolio.
Matt Brittin, director of strategy and digital for Trinity Mirror, announced the purchase, stating: “This business makes a great addition to our portfolio. It provides a distinctive service to consumers looking for property and supports local estate agents with online marketing and hot leads in the shape of prospective buyers and occupiers, all at a local level.
“The service sits well with our local papers, local sites and SmartNewHomes, which together can help accelerate its growth and development.”
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