Rachel Forde appointed Mediavest UK CEO

P&G’s Rachel Forde has been named chief executive officer of Publicis’ Mediavest UK.

In her new role, Forde will be responsible for leading all client relationships, talent development and driving revenue growth. She will report directly to Publicis UK CEO Amanda Morrissey, and work closely with Brian Terkelsen, global brand president of Mediavest Spark.

Most recently managing director of P&G United, Forde began her career at Zenith 18 years ago. She was also a Starcom Mediavest Group board member.

In addition, Nigel Waring, who has been leading the agency on an interim basis, has been appointed chief operating officer of Mediavest.

Commenting on the appointments, Morrissey said: “Rachel is a proven and successful leader and joins a stellar brand leadership team here in the UK.

“As a brand-led organisation supported by global practices, our brand CEOs play an incredibly important part in our future success. Under our dynamic Publicis Media structure, Rachel and Nigel will drive a distinct agency proposition for Mediavest that will deliver greater business transformation and results for their clients.”

Forde added: “I am delighted to be taking on this role and look forward to working closely with Amanda and Brian, as well as the fabulous team here in the UK.

“It’s an exciting time for Publicis Media and Mediavest as we transform the way we operate for our clients and talent. It’s going to be a very busy rest of 2016, but I cannot wait to get stuck in.”