Publishers To Be Able To Report Monthly Print And Web Figures

From tomorrow, publishers will be able to report both their print circulation and website unique user figures on a monthly basis for the first time in a new single report from the ABC.

The new Multi-platform Monthly Report will detail month on month and year on year figures for both on and offline properties. In addition, the report will break out figures by geographical region; the UK, Republic of Ireland and other countries.

The report for the month of January, published on Thursday, will initially include on and offline data for five national newspaper publishers and the ABC hopes more will follow suit.

Currently newspaper publishers that report their print and online figures monthly include the Daily Mail and Sunday Mail, the Guardian and the Observer, the Sun and the News of the World, the Telegraph and the Sunday Telegraph, and the Times and Sunday Times. These figures, previously reported separately, will be published together in the new Multi-platform Monthly Report.

Martyn Gates, director of newspapers, ABC, said: “The Multi-platform Monthly Report is a positive step forward for the media industry. The new single report displays print and online audience data together, enabling media owners, buyers and advertisers to get a better view of a media brand’s cross-platform reach. The new report format will help standardise monthly reporting of online audience data, already commonplace with print.”

ABC: 01442 870 800 www.abc.org.uk