Quantcast appoints Tina Wild as new head of strategy

Digital advertising company Quantcast has announced the appointment of Tina Wild as head of account strategy.

Previously digital performance director at OMD UK, Wild’s move to the audience measurement and real-time advertising specialists will see her join the London team, responsible for helping clients understand how Quantcast fits in with their marketing strategy and how it can complement other digital activity.

Prior to joining Quantcast, Wild managed OMD’s digital performance department and ad ops team comprising of 10 digital specialists, responsible for driving the strategy and performance for clients including Vodafone, EasyJet, Boots and HMV.

“The future of digital marketing relies on the combination of big data and powerful technology to drive the market forwards – and with Quantcast possessing both attributes I’m excited to join this innovative company,” said Wild.

Phil Macauley, european managing director, Quantcast added: “Tina’s experience in both the media agency landscape and the ad tech sector will be a huge asset to Quantcast. With her understanding of how media agencies and advertisers work she will be invaluable in helping them maximise the return on investment that real time advertising can provide.”