RAB launches new radio campaign

The Radio Advertising Bureau is set to launch a new radio campaign later this week in a bid to promote the use of radio in a downturn.

The series of ads are due to run across the Commercial Radio network and will feature Alan Partridge actor and comedian, David Schneider.

Three major radio advertisers will also feature in the new ads, including Camelot, Specsavers, The Times and The Sunday Times.

It is the trade marketing body’s latest campaign to promote advertising on the medium – the third to run in a year.

The latest RAJAR figures, for the fourth quarter of 2008, show that All Commercial radio enjoyed a 1.6% year on year increase in weekly reach, which now stands at 31.2 million listeners (see Weekly reach increase for commercial radio).

Q4 was also a good period for digital radio – listening via DAB was up from 114 million hours to 116 million period on period.

RAB: 020 7306 2500 www.rab.co.uk