Radio Listening Habits In London

Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”

The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.

There are now 13 Independent Radio services broadcasting within the M25 area, giving it the highest concentrat- ion of stations in the country. In 1970 the average number of services listened to was 2.3, in 1991 it is 2.4. This figure has fluctuated in the intervening years reaching a high of 2.5 in 1980 and a low of 2.1 in 1988.

The proliferation of IR split-frequency services and incremental stations has, not surprisingly, coincided with a steep rise in the non-BBC share of listening. ILR share of total hours listened in London has risen from 35% in 1980 to 55% in 1991.

Source: Jicrar

RSGB: 081-997 5555