Radio Listening Via Mobile Phones Continues To Rise
Today’s RAJAR figures for Q2 2008 reveal that radio listening via a mobile phone has continued to rise, up from 8.9% to 12.2% year on year.
The number of 15 to 24-year-olds who say they have ever listened to the radio in this way has also increased year on year, up to 31.4% – with 3% saying they listen every day.
Listening to the radio via a digital platform each week remains relatively static quarter on quarter at around 31% of the population, up from 26% in Q2 2007.
Nearly 18% of all radio listening is now via a digital platform, with DAB digital radio topping other digital platforms, up to 11% of all listening, following a 7% year on year rise.
Listening via digital TV had a slight increase in share to 3.2%, while listening via the internet was up from 1.9% last quarter to 2.1%.
| AM/FM | All Digital | – DAB | – DTV | – Internet | – Digital Unspecified | |
| Platform Shares (%) | ||||||
| Q2 2007 | 66.1 | 12.8 | 7.0 | 2.6 | 1.5 | 1.7 |
| Q3 2007 | 71.1 | 15.0 | 8.6 | 3.0 | 1.6 | 1.9 |
| Q4 2007 | 74.0 | 16.6 | 9.9 | 3.1 | 1.9 | 1.7 |
| Q1 2008 | 72.7 | 17.8 | 10.8 | 3.2 | 2.1 | 1.7 |
| Q2 2008 | 69.5 | 17.9 | 11.0 | 3.3 | 2.0 | 1.7 |
| Digital Listening Weekly Reach (%) | ||||||
| Q2 2007 | n/a | 26.2 | 13.3 | 9.5 | 5.4 | 7.3 |
| Q3 2007 | n/a | 28.4 | 15.3 | 9.9 | 5.1 | 7.9 |
| Q4 2007 | n/a | 29.9 | 16.8 | 10.3 | 5.7 | 7.1 |
| Q1 2008 | n/a | 31.4 | 17.9 | 10.5 | 6.2 | 7.0 |
| Q2 2008 | n/a | 31.0 | 17.5 | 10.6 | 6.0 | 7.0 |
| Digital Listening Total Hours (m) | ||||||
| Q2 2007 | n/a | 136 | 74.0 | 27.0 | 16.0 | 18.0 |
| Q3 2007 | n/a | 153 | 87.0 | 30.0 | 17.0 | 19.0 |
| Q4 2007 | n/a | 169 | 101.0 | 32.0 | 19.0 | 17.0 |
| Q1 2008 | n/a | 184 | 111.0 | 34.0 | 21.0 | 18.0 |
| Q2 2008 | n/a | 182 | 111.0 | 33.0 | 20.0 | 18.0 |
DAB set ownership has remained unchanged period on period, with 27.3% of adults (15+) now claiming to own a DAB receiver.
However, DAB ownership has increased by 34% year on year.
RAJAR recently published its Podcasting and Radio Listening via the Internet Survey, showing listening figures were up by more than 2 million people since the last survey in November 2007 (see RAJAR Releases New Podcast And Online Radio Survey).
New RAJAR specification introduced in Q2 2007. Please use caution.
RAJAR: 020 7292 9040 www.rajar.co.uk