Radio Times To Move More Upmarket

The Radio Times is to introduce some editorial changes next week in an effort to consolidate its position at the top end of the TV listings market.

Advertisement director , Ray Bridges, told MediaTel that the changes are backed up by the NRS Average Issue Readership figures , which show that the Radio Times has a greater coverage of ABC1 adults than any of the other listings magazines.

The layout is to be changed with each day’s viewing being given a double page spread. The features are to be extended and redesigned.

Bridges said that the profile of the Radio Times is no longer in direct competition with other titles.

He went on to explain that the magazine is now likely to be in direct competition with upmarket colour supplements, such as You, rather than the other listings titles.

A new ratecard will be produced in a few weeks once the position of the new- look Radio Times has stabilised.