RadiumOne becomes first programmatic business to join AA

RadiumOne has become the first programmatic business to join the Advertising Association’s Front Foot initiative – a network of business leaders tasked with promoting public confidence in advertising.

The Advertising Association is responsible for promoting the role, rights and responsibilities of UK advertising, while the body’s Front Foot initiative helps fund and shape research, engagement and advocacy with the aim of improving the understanding of advertising and marketing communications with all stakeholders.

“We are delighted to welcome RadiumOne into the Advertising Association fold and the Front Foot group,” said Ged Glover, commercial director at the Advertising Association.

“It is important our membership reflects the industry as it is today and programmatic has fast become a critical part of the advertising world.”

Rupert Staines, managing director of Europe at RadiumOne, added: “As a programmatic leader, we will be very pro-active in helping the Advertising Association include technology, data and privacy in both the positive case for advertising and its responsible practice.”