Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28 percentage points), eclipsing two million listeners.
Former BBC presenter Ken Bruce joined Greatest Hits earlier this year as the station’s mid-morning presenter from 10am-1pm, which may have had a knock-on effect for Greatest Hits’ early morning show, Greatest Hits Breakfast with Simon “Rossie” Ross. Year-on-year, Greatest Hits Breakfast has grown its weekly reach by 35.2 percentage points.
Global’s Heart Breakfast with Jamie Theakston and Amanda Holden meanwhile remained the UK’s top commercial morning radio programme in Q1 2023, modestly growing its weekly audience 2.3 percentage points quarter-on-quarter and 3.9 percentage points year-on-year to eclipse four million listeners.
Meanwhile the second-largest commercial morning programme, Global’s Capital Breakfast with Roman Kemp saw a -2.8 percentage point quarter-on-quarter dip in audience; the show still grew a comparable 3.6 percentage points year-on-year, however.
Smaller but ascendant morning programmes such as GB News Radio (+78.8 percentage points year-on-year, +20.4 percentage points quarter-on-quarter) and News UK’s TalkRadio (+24.6 percentage points year-on-year, +3.7 percentage points quarter-on-quarter) also grew listenership in the first quarter.
Commercial radio’s continued popularity has taken listener share away from the BBC; all five BBC Radio stations saw year-on-year declines in listeners, ranging from -1.3 percentage points at BBC Radio 2 to -15.1 percentage points at BBC Radio 5 Live.
BBC 2’s The Zoe Ball Breakfast Show remained the leading programme in the UK, however, with 1.7 percentage point quarter-on-quarter growth to 7.3m weekly listeners. In terms of total reach, it is followed by BBC Radio 4 (-6.6 percentage points quarter-on-quarter to 5.8 million listeners) and BBC Radio 1 (-5.1 percentage points quarter-on-quarter to 4.04 million listeners).
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