RAJAR Q2 09: Digital
The latest RAJAR figures, for Q2 2009, show that DAB set ownership increased 22% year on year, with 16.9m adults (15+) now claiming to live in a household which has a DAB receiver, or 33% of adults.
The data also shows that 13.1% of all radio listening is now via DAB, up from 11% in the same period a year ago.
Total hours people spend listening to the radio via DAB is also up, to 135 million hours in Q2 from 130 million in the first quarter.
Share of radio listening via any digital platform increased by 19% year on year and 5% quarter on quarter. The RAJAR figures show that 21.1% of all radio listening is now via a digital platform, up from 17.9% in Q2 2008.
Listening to radio via a digital platform in terms of weekly reach has risen by 14% year on year. For the first time, over one third of the population (18 million people) now tunes in to radio via a digitally enabled set each week.
Total hours of digital listening hit 217 million hours per week in the second quarter, up 20% from 182 million hours in Q2, 2008.
| AM/FM | All Digital | – DAB | – DTV | – Internet | – Digital Unspecified | |
|---|---|---|---|---|---|---|
| Platform Shares (%) | ||||||
| Q2 2008 | 69.5 | 17.9 | 11.0 | 3.3 | 2.0 | 1.7 |
| Q3 2008 | 68.4 | 18.7 | 11.3 | 3.2 | 2.2 | 1.9 |
| Q4 2008 | 68.6 | 18.3 | 11.4 | 3.2 | 2.0 | 1.7 |
| Q1 2009 | 67.5 | 20.1 | 12.7 | 3.4 | 2.2 | 1.8 |
| Q2 2009 | 66.2 | 21.1 | 13.1 | 3.6 | 2.2 | 2.1 |
| Digital Listening Weekly Reach (%) | ||||||
| Q2 2008 | n/a | 31.0 | 17.5 | 10.6 | 6.0 | 7.0 |
| Q3 2008 | n/a | 31.4 | 17.8 | 10.7 | 6.2 | 7.5 |
| Q4 2008 | n/a | 32.2 | 18.9 | 10.9 | 6.0 | 6.9 |
| Q1 2009 | n/a | 33.8 | 19.9 | 11.1 | 6.8 | 7.4 |
| Q2 2009 | n/a | 35.0 | 20.6 | 11.1 | 6.8 | 8.0 |
| Digital Listening Total Hours (m) | ||||||
| Q2 2008 | n/a | 182 | 111 | 33 | 20 | 18 |
| Q3 2008 | n/a | 188 | 114 | 33 | 22 | 19 |
| Q4 2008 | n/a | 186 | 116 | 33 | 20 | 17 |
| Q1 2009 | n/a | 206 | 130 | 35 | 23 | 18 |
| Q2 2009 | n/a | 217 | 135 | 37 | 22 | 22 |
Radio listening via mobile phone continues to grow steadily among adults aged 15+. Q2 2009 saw a year on year increase of 15%, from 6.2 million in Q2 2008 to 7.1 million in Q2 2009.
The 15 to 24-year-old demographic shows a smaller increase of 6% year on year. Around 33% of people in the 15 to 24-year-old age group say they have listened to the radio in this way, while 16% say they listen at least once a week and 3% say they listen every day.