RAJAR Q2 2010: Breakfast

This analysis is comparing the weekly reach of the breakfast shows of the London stations and not the time slots. Heart 106.2 FM’s breakfast show currently runs from 6am-9am, while 95.8 Capital Radio’s runs from 6am-10am and Magic 105.4’s runs from 5.30am-9am.

Johnny Vaughan and Lisa Snowdon’s 95.8 Capital Radio breakfast show is still number one in London, despite a good performance from its main rivals Heart 106.2 FM and Kiss 100.

The 95.8 Capital breakfast show has dominated the top spot for some time but has been losing listeners recently, while Heart and Kiss continue to gain ground.  Both stations posted impressive quarterly and yearly increases.

Magic 105.4, Total Absolute (London) and Gold London also enjoyed a boost in listeners in Q2 2010, however, all three stations saw their numbers drop over the year.

Nationally, it is a different picture altogether; BBC stations dominate all of the top breakfast slots.  BBC Radio 2 retains its crown as the leading national breakfast show, although it suffered a drop in listeners this quarter, giving Chris Moyles and his team a chance to catch up slightly.

In third place behind Radio 1 and 2, BBC’s speech-based station Radio 4 posted the best improvement out of the three, increasing its listeners both quarterly and yearly.  However, talkSPORT recorded the highest percentage rise in Q2 2010.

BBC Radio 3, on the other hand, witnessed a fairly substantial loss compared with this time last year.