RAJAR Q3 2011: BBC & Commercial

The latest RAJAR figures for Q3 2011 saw All Radio’s reach dip slightly on last quarter, though it remains above the 47 million mark, which it hit for the first time ever in the first three months of 2011.

In Q3, All Radio posted a small -1.0% drop QoQ to 47.1 million. However, it is still up 0.8% on the same period last year.

All Commercial Radio also suffered a slight set-back in Q3, falling below the 34 million mark after a -0.9% QoQ decrease in reach. Although, like All Radio, it is up on Q3 2010 (by 1.0%). All BBC, meanwhile, posted a -1.9% QoQ decline but a 1.8% YoY increase.

Weekly Reach

Positively, All BBC and All Commercial Radio increased their reach YoY, though the summer months saw radio suffer QoQ declines.

All Commercial Radio now has a weekly reach of 33.7 million, while the BBC’s reach sits at 34.9 million.

All National Commercial put in a good performance over the year – up 3.1% YoY – following the roll-out of national brands including Heart, Smooth and Capital. However, its reach fell by -3.7% during the quarter.

Share of Listening

Commercial radio saw its share of listening dip very slightly in Q3 – down -0.4% QoQ and -0.1% YoY. The BBC posted more positive results – up 0.5% QoQ and 0.2% YoY. All Commercial Radio now has a 43.3% share compared to the BBC’s 54.5% share.

Average Hours Per Listener

Despite some period on period drops in Q3, the good news is that people are spending more time listening to radio, with average hours per listener up 0.9% QoQ and YoY to 22.8 per week.

All BBC enjoyed a boost in the amount of time people stayed tuned in for – up 2.4% QoQ to 16.8 hours. All Commercial’s average hours remained static QoQ.

MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the RAJAR data release – click here.