Rajar Q4 2013: Digital

The latest Rajar results for the fourth quarter of 2013 show that the share of all radio listening via a digital platform was up 10% year on year (YoY), with 27.7 million (52%) people now tuning in to radio via a digitally enabled receiver each week.

91% of the adult (15+) population tunes in to radio every week – be that analogue or digital – equating to over 48 million adult radio listeners.

Of these, the share of radio listening via a digital platform now stands at 36.1% (up 9% YoY).

In the final quarter of 2013, the number of adults with access to a DAB receiver was up 10% to 24 million, while digital listening hours increased 9% to 371 million.

In terms of devices, DAB radio remained the most popular, accounting for 65% of all digital hours, followed by online (16%) and digital TV (14%). However, online saw the biggest percentage increase, up 17% YoY compared with DAB’s 10% rise.

Listening via a mobile device also saw a significant increase, up 32% YoY. This increases to 45% in the 15-24 year old demographic – a 23% yearly rise.