RAJAR Results Q2 2005:Emap Set For Market Share Hike

The forthcoming merger of Emap and Scottish Radio Holdings (SRH) looks set to boost Emap’s market share substantially when the deal is completed within the next few months.

The latest RAJAR data shows Emap Advertising commanding combined airtime sales of just over 61,000 hours, although with the addition of SIRS’ 36,000 hours this gives Emap a total of over 97,000, surpassing closest rival Chrysalis and sitting just behind GCap Media, to claim the second-highest airtime sales.

The consolidation of Emap and SRH will give the company a market share of 22%, placing it 15% behind the nation’s largest radio group, GCap, with a market share of 37%.

Emap announced its intended purchase of SRH in June, securing control of the company in a deal worth £391 million. The move, which looks set for completion before the end of September, means that this is will be the last RAJAR reporting period for the two groups as separate entities (see Emap Snaps Up SRH For £391 Million).

Control of SRH will see Emap’s radio portfolio swell, as SRH’s 22 radio stations are merged with Emap’s, in some cases resulting in re-branding to extend the reach of several high-profile networks.

Emap: 01733 568 900 www.emap.co.uk RAJAR: 0207 903 5350 www.rajar.co.uk