RAJAR Results Q4 2001: Mixed Fortunes For London’s Commercial Radio Stations
The period ending December 2001 was one of mixed fortunes for London’s commercial radio stations. Kiss 100 FM added 6% to its weekly reach period on period and Capital FM saw a rise of 1.7%, bringing its reach to just below 3 million. At the other end of the scale, Jazz FM 102.2 saw a period on period fall of 20.2% and Magic 105.4 slipped 4.2% to just above the 1.3 million mark.
Among the smaller stations, London’s Liberty 963-972 AM and Fusion 107.3 saw impressive period on period increases in weekly reach. The former rose 260% to 72,000 and the latter improved by 150%, bringing its weekly reach to 10,000.
In terms of share, News Direct 97.3 FM and Sunrise Radio saw the greatest period on period increases, both improving their share by 0.5%. Capital FM continued to command the highest share of listening, remaining static at 10.9%. Heart 106.2 FM, which is second amongst London’s commercial radio stations in terms of share, saw a 0.4% increase to 6.2%.
Both Magic 105.4 and Kiss 100 FM saw share fall period on period. The former slipped 0.3%, bringing its share to 4.8% and the latter fell 0.8%, with share resting at 4.2%.
| December 2001 RAJAR Weekly Reach (000s) Comparisons | ||||
| Station | Survey Period | Ending Sep 2001 | Ending Dec 2001 | % Change |
| BBC London 94.9 | Q | 355 | 322 | -9.3 |
| Capital 95.8 FM | Q | 2,903 | 2,951 | 1.7 |
| Capital Gold London | Q | 1,181 | 1,203 | 1.9 |
| Choice FM London | Q | 356 | 324 | -9.0 |
| Fusion 107.3 (was FLR) | H | 4 | 10 | 150.0 |
| Heart 106.2 FM | Q | 1,853 | 1,708 | -7.8 |
| Jazz FM 102.2 | Q | 712 | 568 | -20.2 |
| Kiss 100 FM | Q | 1,543 | 1,636 | 6.0 |
| LBC 1152 AM | Q | 413 | 423 | 2.4 |
| London’s Liberty 963-972 | Q | 20 | 72 | 260.0 |
| Magic 105.4 | Q | 1,424 | 1,364 | -4.2 |
| News Direct 97.3FM | Q | 416 | 575 | 38.2 |
| Premier Christian Radio | Q | 161 | 176 | 9.3 |
| Ritz Country 1035 | Q | 96 | 82 | -14.6 |
| Spectrum Radio on 558 AM | Q | 62 | 47 | -24.2 |
| Sunrise Radio | H | 223 | 325 | 45.7 |
| Virgin 105.8 FM | Q | 1,203 | 1,081 | -10.1 |
| XFM | Q | 443 | 450 | 1.6 |
| December 2001 RAJAR Share Of Listening (%) Comparisons | ||||
| Station | Survey Period | Ending Sep 2001 | Ending Dec 2001 | % Point Change |
| BBC London 94.9 | Q | 0.8 | 0.7 | -0.1 |
| Capital 95.8 FM | Q | 10.9 | 10.9 | 0.0 |
| Capital Gold London | Q | 3.2 | 3.1 | -0.1 |
| Choice FM London | Q | 2.1 | 1.7 | -0.4 |
| Fusion 107.3 (was FLR) | H | 0.2 | 0.3 | 0.1 |
| Heart 106.2 FM | Q | 5.8 | 6.2 | 0.4 |
| Jazz FM 102.2 | Q | 1.9 | 0.9 | -1.0 |
| Kiss 100 FM | Q | 5 | 4.2 | -0.8 |
| LBC 1152 AM | Q | 2.5 | 2.6 | 0.1 |
| Liberty Radio 963 + 972 AM | H | 0.3 | 0.3 | 0.0 |
| Magic 105.4 | Q | 5.1 | 4.8 | -0.3 |
| News Direct 97.3FM | Q | 0.7 | 1.2 | 0.5 |
| Premier Christian Radio | Q | 0.8 | 0.7 | -0.1 |
| Ritz Country 1035 | Q | 1 | 0.6 | -0.4 |
| Spectrum Radio on 558 AM | Q | 0.1 | 0.1 | 0.0 |
| Sunrise Radio | H | 1.1 | 1.6 | 0.5 |
| Virgin 105.8 FM London | Q | 3.2 | 3 | -0.2 |
| XFM | Q | 1.5 | 1.3 | -0.2 |
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