RAJAR Results Q4 2002 – All Commercial Radio Sees Share Rise

Analysis of the RAJAR listening data for the fourth quarter of 2002 paints a relatively positive picture for All Commercial Radio, which saw its share of listening increase by 0.2% points period on period to 45.5%. All BBC recorded a slight decline in the three months ending December 2002, with its share of listening slipping by 0.1% points. However, All BBC still retains a lead over All Commercial.

All National Commercial Radio performed well during the fourth quarter, with a 0.4% points period on period increase in share. However, this was off-set by All Local Commercial, which suffered a 0.2% points decline in the three months ending December 2002. BBC Local Radio saw its share of listening slip by 0.2% points to 10.8% and Other Listening fell by 0.1% points to 2.0%.

Year on year analysis reveals an increasingly upbeat period for All Commercial Radio, which experienced a 0.9% points increase in share at the expense of All BBC, which suffered a corresponding decline. All Local Commercial saw its share rise by 1.1% points year on year, but this came hand in hand with a 0.2% points dip for All National Commercial. BBC Local Radio and BBC Local/Regional both saw their share fall year on year during the fourth quarter, the former by 0.4% points and the latter by 0.3% points.

Weekly reach for All Radio improved by 0.7% period on period during the fourth quarter. All BBC experienced a 0.6% increase and All Commercial saw its weekly reach rise by 0.5% during the same period.

All Local Commercial enjoyed a 1.4% period on period increase and BBC Local Radio experienced a 5.4% improvement in weekly reach. All National Commercial saw its weekly reach slip by 0.6%, but this was over-shadowed by Other Listening, which suffered a 10.4% decline.

Year on year, All Radio saw its weekly reach improve by 0.4%, with All BBC and All Commercial rising by 0.2% each. Things were less positive for All National Commercial, which saw its weekly reach decline by 8.2% in the three months to December. However, All Local Commercial fared significantly better, with a 2.2% year on year increase. BBC Local Radio improved its weekly reach by 0.1%.

RAJAR figures for the fourth quarter of 2002 reveal a mixed bag in terms of average hours per listener. All National Commercial saw the most significant upward movement, with a 4.0% increase to 7.8 hours per listener, whilst All BBC experienced a 3.4% decline in average hours to 17.2. All Local Commercial suffered a 0.7% drop, but BBC Local/Regional was the worst hit with a 6.0% year on year fall to 10.9 hours.

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