England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA).
The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion.
Person-to-person texts sent across the UK GSM network operators last month show an increase of almost 30% on the total sent during the same period in 2005.
In the first six months of 2006 over 18 billion person-to-person text messages were sent in the UK, well on the way to the MDA’s annual forecast of 36.5 billion.
During the World Cup the MDA undertook text messaging counts on England match days and announced today that 140 million messages were sent on 15 June and 1 July, when England played Trinidad and Tobago and Portugal. This was equivalent to an average of six million messages sent per hour, and is second only to the current daily record of 165 million messages sent on New Year’s Day this year.
Mobile Data Association: 01922 419600 www.mda-mobiledata.org