Direct mail and promotional agency Red Cell Response have launched a new set of awards to commemorate the best advertising executions the creative world has to offer.
The selected ads are from the UK and overseas and are a mixture of classic direct mail and new media work.
Among the top 20 is the controversial Artery campaign done for the British Heart Foundation which featured fat dripping from artery’s and cigarettes. This hard hitting advert was remembered by 90% of people surveyed. The Skoda “live with the badge” campaign is also in the top twenty as well as the memorable Direct Line Insurance red telephone.
The judges for the top 100 and top 20 are Red Cell’s Gary Sharpen and Martin Troughton. Voters can choose three ads from the top 20 and vote for a wild card from the rest of the 100. The most popular wild card will then be re-entered into the top 20 competitors.
Red Cell Response: 020 7981 3040 www.redcellresponse.com
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