Rockabox rebrands to Scoota, secures new funding

Rockabox, the online ad tech company, has rebranded as Scoota and taken on a new round of investment to the tune of £3.7 million.

A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees and and Innocent Drinks co-founders Richard Reed, Jon Wright and Adam Balon.

Scoota’s programmatic tech enables advertisers to create, measure and optimise rich media brand campaigns at scale, and the new funding will be used to invest in continuing the development of the technology as well growth into the wider European market.

“Creativity is at the heart of all great advertising,” said Hegarty. “Online advertising is a medium all advertisers should embrace, but how to deliver the best creative idea in the most effective way remains a big challenge.

“The team at Scoota is transforming the programmatic landscape and bringing to it exciting new opportunities for creativity; I’m delighted to be a part of this journey.”

Scoota CEO James Booth added: “The efficiency programmatic delivers is something all advertisers are looking for, but when it comes to driving powerful branding programmatically, at enough scale to deliver results effectively, the barriers are significant.

“At Scoota we’ve spent a number of years solving the technical challenges, allowing us to help the biggest advertisers find ways to engage, inspire and persuade customers more effectively than ever before.”