Room For Improvement In Home Market
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 16 August 2001. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC Jan-Jun 2001
The Home Interest sector’s overall performance for this period appeared fairly static, climbing just 0.4% year on year. However, this figure disguises what would have been a disappointing performance were it not for a successful new launch.
Most titles in the sector saw year on year falls, with the worst affected being Romsey Publishing’s English Home – UK Edition, down 29.7% and GE Magazines Inspirations For Your Home, down 27.7%
The boost to the market came with the launch of Ikea’s Room magazine, published by John Brown Contract Publishers. The opening circulation for the Swedish furniture store’s magazine was 171,620, a much needed addition to the sector’s overall total.
There were some exceptions to the downward trend, notably Cabal’s Real Homes which added 3,000 to its circulation year on year, while IPC’s 25 Beautiful Homes grew its total by 5,000.
| YoY Comparisons Home Interest Magazines | |||||
| Title | Publisher | Jan – Jun 00 | Jan – Jun 01 | Actual Change | % Change |
| 25 Beautiful Homes | IPC Media | 117,583 | 122,714 | 5,131 | 4.4 |
| BBC Good Homes | BBC Magazines | 145,723 | 128,503 | -17,220 | -11.8 |
| BBC Homes & Antiques | BBC Magazines | 185,185 | 170,255 | -14,930 | -8.1 |
| Country Homes & Interiors | IPC Media | 110,342 | 101,910 | -8,432 | -7.6 |
| Country Living | National Magazine Company | 163,553 | 161,552 | -2,001 | -1.2 |
| Elle Decoration | Emap | 61,801 | 58,816 | -2,985 | -4.8 |
| English Home – UK Edition | Romsey Publishing | 44,180 | 31,066 | -13,114 | -29.7 |
| Homes & Gardens | IPC Media | 165,033 | 160,038 | -4,995 | -3.0 |
| Homes & Ideas | IPC Media | 122,142 | 113,575 | -8,567 | -7.0 |
| House & Garden | Conde Nast | 150,045 | 147,041 | -3,004 | -2.0 |
| House Beautiful | National Magazine Company | 210,034 | 192,080 | -17,954 | -8.5 |
| Ideal Home | IPC Media | 255,058 | 256,505 | 1,447 | 0.6 |
| IKEA Room (N) | John Brown Contract Publishing | n/a | 171,620 | n/a | n/a |
| Inspirations For Your Home | GE Magazines Ltd | 97,015 | 70,141 | -26,874 | -27.7 |
| Living etc | IPC Media | 97,058 | 90,701 | -6,357 | -6.5 |
| Period Living | Emap | 89,230 | 82,565 | -6,665 | -7.5 |
| Real Homes Magazine | Cabal Communications | 133,004 | 136,058 | 3,054 | 2.3 |
| World Of Interiors | Conde Nast | 65,221 | 62,120 | -3,101 | -4.8 |
| Your Home (B) | National Magazine Company | (pub G+J) 172,565 | 137,015 | -35,550 | -20.6 |
| Total | 2,384,772 | 2,394,275 | 9,503 | 0.4 | |
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