RSVP Announces Major New Six Figure Deal With Orange

The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.

In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.

A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and in NME magazine and will involve all media partners offering the opportunity for their listeners and readers to get more access to gigs.

Xfm is due to run the campaign across all three stations in the UK and will include a weekly competition so that listeners can win tickets and review a gig.

NME will host a promotional page in its new look gig guide section each week and will also include a similar competition to Xfm to support the partnership.

Competition winners will attend high profile gigs such as Dirty Pretty Things and Crystal Castles.

Sophie Ewen, on behalf of RSVP, said: “Dedicated music brands such as Xfm and NME have worked closely with gigs and tours from Orange to build a relationship that our brands have with their audiences and their love of music.”