Saga, the family-run business for the over 50’s, is planning to list its shares on the London Stock Exchange.
The group, which specialises in a number of services including holidays, numerous radio stations, as well as a best selling magazine, has also been considering a sale to private investors.
Since July 2004, Saga customers and website visitors have been invited to register their interest in purchasing shares and to date around 155,000 people have expressed an interest.
Chief executive, Andrew Goodsell, said: “Looking forward, I believe that Saga is well positioned to benefit from a demographic shift, which expects to see its target market increase by 5 million people over the next 20 years.
We are very pleased with the level of interest shown by customers and other members of the public in registering their interest in participating in the possible IPO, which is a clear endorsement of the strength of the Saga brand and our customer service.”
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