Saturday Revealed As Top Day For Telegraph
The Daily Telegraph has more readers on Saturday than any other day of the week, according to new research designed to be used as a planning tool by advertisers and their agencies.
The latest Telegraph Sections study shows that after the main news, the Telegraph magazine is the most popular part of Saturday’s edition, attracting 88% of readers, followed closely by the Weekend section with 86%.
Business News was found to be the most popular section during the working week, with 64% of all readers and an impressive 85% of senior management readers. Other weekday favourites were International World News (86%), Letter to the Editor (71%) and Television/Radio Listings (64%).
Commenting on the findings, Chris White-Smith, sales director at Telegraph Group, said: “Our sections research is a planning tool for planners and buyers who are using our titles. It will help them optimise their targeting of specific audiences within them. Agencies are constantly asking for this sort of insight so we are putting the research on Telmar to improve access.”
The research, which is designed to allow better targeting and creative media executions, also shows that 62% of all those surveyed read the sports section on a weekday, while 41% of all Friday readers and 55% of 25 to 34 year-old readers are attracted to the Film on Friday section.
The Sunday Telegraph magazine was found to be the most popular part of the Sunday edition, with 86% of weekend readers. International World News attracted 81% of readers and the Review section proved popular with 795 of those that took part in the survey.
The Telegraph Sections study was first carried out in 1999 to allow advertisers and agencies to know who reads the paper’s different sections and content. It reveals which days of the week people consume the paper and how thoroughly they read it.
Last week, rival quality titles, the Independent and the Times, announced the creation of a detailed study into the creation of compact size newspapers, aiming to provide definitive research into the format to boost advertiser confidence (see Times And Independent Join For Tabloid Research Project).
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
Recent Newspaper Stories from NewsLine Times Confirms Tabloid Only Publication From Monday ABC National Newspaper Round-Up – September 2004 Times Under Fire As Compact Edition Goes National
Subscribers can access ten years of media news and analysis in the Archive