Scotsman launches £2m advertising campaign
Recruitment website scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.
The campaign – running across radio advertising, outdoor, online, search, print and email – was devised by creative agency 60 Watt, with media planning by Feather Brooksbank.
Peter Mill, 60 Watt creative director, said: “This is a wonderful opportunity to get inside the heads of jobseekers and explore the very real hopes, fears, highs and lows experienced by everyone who aspires to improve their life situation by pursuing a better career.”
Initially targeting Edinburgh and the Lothians, the campaign will roll out across other Scottish regions later this year.
Henry Faure Walker, general manager of The Scotsman Publications Ltd, said: “We launched scotsman.com/jobs onto a new technology platform in January of this year and have been delighted by the growth in traffic with monthly unique users now running at 180,000.
“With the site now well established, we are deploying over the next four months a £2 million advertising campaign which will enable us to extend our reach still further providing Scottish job seekers and recruiters with an extremely powerful platform for their recruitment needs.”