ScreenFX Doubles Consumer Reach

ScreenFX, the digital advertising and communications specialist, has announced the acquisition of POPtv, which gives the brand a portfolio of over 3,050 screens.

POPtv is an independent media sales company representing screen media in shopping malls, health and retail environments. With the acquisition of POPtv, ScreenFX doubles recently published consumer reach to 722 million consumers per annum.

Five new shopping centres are added, including Bullring, Birmingham and Arndale, Manchester, taking ScreenFX coverage in this environment to 25 centres and increasing annual reach from 360 million to over 450 million shoppers.

David Clark, chief executive officer of ScreenFX, said: “We are very proud to have consolidated our lead position in the digital screen market with this excellent acquisition. By broadcasting on more screens in more locations to the largest audience, ScreenFX presents a compelling proposition for national advertisers.”

Mike Cottman, non-executive chairman of POPtv, said: “ScreenFX has a broad range of services and some of the premier sites in the UK. Combine this with our own advertising offering in malls, health centres and retail, and ScreenFX is set to dominate the growing out-of-home digital market.”

ScreenFX: 020 7240 0123 www.screenfx.com