SeeSaw unveils new ‘If you love TV’ £5m ad campaign

SeeSaw is set to launch a new £5 million ad campaign with the strapline ‘If you love TV, SeeSaw’.

The soon-to-launch online TV service has designed an animated TV ad to run on Channel 4, E4 and More4 from February 26.

The campaign will highlight SeeSaw’s 3,000 hours of free “Best of British” content from partners including Channel 4, BBC Worldwide and Five.

It is the first phase of parent company Arqiva’s marketing strategy, which will be followed by additional TV ads promoting the service’s premium paid-for content.

Most of SeeSaw’s paid-for programming is expected to come from US content-providers.

In January, the online TV service, which is made up from the assets of Project Kangaroo, started an invite-only test to get 10,000 users trialling SeeSaw’s content ahead of launch.

Fallon, the agency behind ad campaigns including ‘Gorilla’ for Cadbury and ‘Balls and Paint’ for Sony, is in charge of promoting the SeeSaw brand, which aims to market itself as a “one stop shop” for online TV.

It is thought that SeeSaw will also look to expand onto other platforms once its online launch is up and running.