Sky Broadband Passes One Million Customer Mark

Sky has said that its broadband service has passed the one million customer mark, adding that this milestone was achieved less than 14 months after the first Sky Broadband customer was connected.

Sky launched its broadband service last year (see Sky Launches Free Broadband Service), offering a range of broadband options including Sky Broadband Base, with no monthly subscription fee and download speeds of up to 2Mb, and Sky Broadband Max, offering a connection of up to 16Mb for £10 a month.

Sky said that the strength of the customer response to the launch of Sky Broadband has made Sky the UK’s fastest growing broadband provider based on figures for the twelve months to June 2007, the most recent period for which comparable industry figures are available.

The satellite broadcaster added that around 30% of customers who have joined Sky broadband so far are new Sky TV customers, while around 70% of Sky broadband customers are taking a paid-for option.

James Murdoch, Sky’s Chief Executive, said: “Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better.

“Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement.”

Sky: 08702 40 40 40 www.sky.com