Sky has appointed Tim Pearson as the new managing director of Sky Media UK, replacing John Litster who is stepping down from the role after eight years.
Pearson will join Sky from Omnicom in March following 21 years with the media group where he is currently OMD Group UK CEO.
He will take responsibility for leading Sky Media’s UK operations, as well as Sky’s European agency relationships, reporting to Sky UK & Europe chief business officer, Patrick Béhar.
Pearson said: “To take on the role of MD at Sky Media is a huge honour. With the organisation in a position of real strength, the potential to bring new, exciting and effective ways of connecting and converting audiences is immense. It’s been an incredible journey with Omnicom and I’m very proud of everything that we achieved and forever grateful for the enduring friendships I have made along the way.”
Litster will remain at Sky until the end of 2021, working closely with Béhar and further building Sky’s pan-European agency relationships.
Ruth Cartwright also joins the Sky Media leadership team and has been appointed director of investment for Sky Media UK, succeeding long-standing Sky media director, Duncan Wynn.
Joining from Dentsu Aegis, Cartwright will lead the sales team across Sky Media UK, driving revenue growth across all Sky Media’s products, propositions and capabilities from April.
On her appointment, Cartwright said: “I have long admired Sky as a business, having worked and collaborated with Sky’s talented teams for many years. I am really excited to be joining a team and business that is as future-facing and as innovative as Sky. I’d like to thank Dentsu, my team and colleagues for their support and friendship over the last four years.”
