Following the launch of Sky News on Apple TV, Roku and Livestation, Sky has announced the forthcoming availability of its 24/7 broadcast news on Xbox 360.
The launch further extends Sky News’ presence in the US while giving its UK viewers a new option for accessing live and on demand news coverage.
From Tuesday 9 September, Xbox Live customers on Xbox 360 will see the Sky News icon on the TV section of their homepage, giving access to a live feed of Sky News.
“Sky News is consistently exploring opportunities to expand our global reach,” said Andrew Hawken, head of Sky News Digital.
“Making Sky News available on Xbox was an ideal way to achieve this. With a growing US footprint of a million users and a US news team, we’re thrilled that our coverage will be showcased to millions of Xbox customers.”
Sky News on Xbox was developed in partnership with 1 Mainstream, a digital TV distribution platform for deploying HD video services across the most popular TV, game console, tablet and streaming devices.
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